Tourism Australia woos Indonesia
TOURISM Australia (TA) will start consumer marketing in Indonesia, as getting a visa is no longer an issue and distribution channels are in place.
TA general manager South/South-east Asia and Gulf Countries, Maggie White, said: “We have built the foundation. We have got the visas right. We have gotten the distribution (through major travel agents) pretty right. With those two fundamentals, we have a solid platform to start talking to the consumers through both traditional and social media.”
Speaking to TTG Asia e-Daily on the sidelines of the TA Jakarta and Surabaya road show in Jakarta yesterday, White said that the activities, which would start this financial year (July 2011 to June 2012), would be targeted to specific market groups instead of en masse.
“We are targeting young families. But then, the pattern here is that they travel with extended families, so it will (have to) become multi-generational,” White said.
“We have also noticed the growing up-market, techno-savvy travellers, who find travelling with groups is not hip. They prefer to travel independently and explore the destination on their own.”
At the roadshow, a number of State Tourism Organisations and suppliers present were tapping the market for the first time in many years. Tourism Western Australia representative-Singapore and Malaysia, Faridah Ibrahim, said: “When we talk to the agents, they still remember our products from before (in the 1990s), when TWA were more active here. What we need to do is create awareness with the consumers.”
The representative office in Singapore has applied for budget to include Indonesia in the portfolio and is waiting for approval.
The Tourism Northern Territory has also seen the potential of the Indonesian market to the destination, with the good connection between Bali and Darwin.
Tourism Northern Territory manager Singapore and Malaysia, Jacqueline Lee, said: “It’s only a 3.5 hours flight between Bali and Darwin, so the Northern Territory can actually be a weekend getaway. We have a good relationship with Jetstar and AirAsia and have done promotions in Bali.”
(Source: TTG Asia)
Vietravel proud to bring Vietnam tourism to the world
With the title of “World’s Leading Group Tour Operator 2017”, Vietravel has become the first Vietnam ...
Vietravel to receive the TTG Travel Awards for the sixth time
In the evening of September 28, 2017, at the Centara Grand Hotel (Bangkok, Thailand), Vietravel Comp ...
Vietravel to support the opening ceremony of walking street of Hue City
Known as the leading travel company in Vietnam, always associated with the development of locality, ...
Vietravel to provide services for World Scholar's Cup 2017
From June 25 to July 1, 2017, the World Scholar's Cup will be held in Hanoi, Vietnam for high school ...
Vietravel to honorably take over the transportation service for the 2017 APEC summit
Based on the direction of Deputy Prime Minister Pham Binh Minh, Chairman of APEC National Committee ...
Vietravel organizes Vietnamese Famtrip for delegations from Iran
Vietravel is honored as an organizational unit and is the main sponsor for Famtrip tourism delegatio ...