TAT, THAI launch mega fam trip
The Tourism Authority of Thailand (TAT) and Thai Airways (TG) International will mark their 50th anniversary by joining forces to launch a Mega Fam trip “Thailand Today” that is being specifically designed to showcase some of Thailand’s best tourism destinations and products.
About 500 travel agents and journalists worldwide will be invited to visit Thailand during 12-16 July, 2010, as part of the celebration activities which have now assumed added importance as part of the national plans to revive visitor arrivals in the aftermath of the political unrest in May 2010.
The objective is to help the invitees – all of whom are important and influential players in the travel decision-making chain – to observe the new and innovative tourist attractions in Thailand’s North, Northeast, and Eastern regions and to see for themselves that life has returned to normal all over the kingdom.
TAT and Thai Airways will host 250 invitees each. Of those on the TAT list, 205 will be from East Asia, ASEAN and South Asia, all of which are rapidly emerging source markets. Only about 45 invitees will be from Europe, the Middle East, and North America.
In turn, TG will focus on bringing agents and media from its own key source markets.
The welcome reception will be held on 12 July, 2010, at the Centara Grand Hotel in Bangkok and the farewell party on 15 July, 2010, at the
The invited agents and journalists will first spend time in Bangkok, before choosing one of the 12 routing post-tours covering attractions in the North, Northeast, and East Thailand.
TAT Governor Mr Suraphon Svetasreni said, “Both the Tourism Authority of Thailand and Thai Airways International were founded in 1960, making this year our 50th anniversary. This is a very special occasion for both.
“TAT and Thai Airways are proud to have played a major role in making Thailand one of the world’s most popular tourist destinations, well-regarded for the quality and variety of its tourist attractions, a premier shopping venue, and value-for-money products and services.”
“We want to show the world that our country has returned to normal and is safe for visitors. We have very specifically chosen to showcase the North, Northeast, and Eastern regions because they have a lower market share than the very popular Southern Thailand beach resorts.”
“However, they are all very culturally rich and diverse parts of the world which need more global exposure. Many of the new products that have emerged in these regions need to get a more prominent presence on the international tour circuit.
“I hope the travel agents and media, in their primary role as opinion-shapers, will reflect these new destinations and products in their writings and sales efforts.” Mr Suraphon added.
The Northeast region is shaping up as an important part of the Asian Highway, and the East-West and North-South Economic Corridors, a huge network of highways which will link the South China Sea with the Bay of Bengal, and Singapore with Kunming.
In the next few years, these highways will make it possible to drive comfortably throughout the Greater Mekong Subregion. In addition, low-cost airlines are providing strong connectivity between the cities of this region.
The Fam Trip invitees will spend three days travelling through provinces; such as, Udon Thani, Sakhon Nakhon, Mukdahan, Ubon Ratchathani, and Nakhon Phanom. They will visit Ban Chiang Archaeological Site (UNESCO World Heritage Site), enjoy a city tour in Nakhon Phanom province, visit the 2nd Thai-Lao Friendship Bridge, take a cruise along the Mekong River, and visit Uncle Ho's house (named after Ho Chi Minh, the Vietnamese leader who stayed in Thailand between 1924 – 1931).
Other stops on the itinerary include the morning market in Mukdahan, the Catholic community in Sakhon Nakhon province, and the Francisco-Xaveri Xuong-Nguye, built in 1927 by Vietnamese craftsmen.
In the Northern region, the invitees will visit Chiang Mai, Lampang, Chiang Rai, and Lamphun provinces. Their stops will include the Siripanna Boutique Villa Resort, Mae Kampong Village (the community-based tourism village which won the Thailand Tourism Award 2009), a Thai Lanna wedding and honeymoon presentation at the Mandarin Oriental Dhara Dhevi, the Prem Organic Cooking Academy, and the Cockfighting Learning and Exhibition Centre.
Other stops on the itinerary include the Chiang Mai Zoo Aquarium and Lampang Herb Conservation Assembly.
In the Eastern region, the invitees will visit Pattaya, Rayong, Ko Samet, Chanthaburi, Trat and Ko Chang. Highlights of this tour include the Princess Maha Chakri Sirindhorn Herbal Garden (which contains more than 20,000 plants with 260 types of herbs), the Gems Centre, and the Kung Krabaen Bay Royal Development Study Centre.
Other stops include Khao Khieo Open Zoo, Pattaya Floating market, Nong Nooch botanic garden, the deluxe boutique hotel “Koh Sa-med Le Vimarn Cottage”, cable ride adventure tour at Ta-Yai Mountain, and the Thai dolphins show at Oasis Sea World.
(Sources: Bangkok, TDA)
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