Singapore Sarawak spends 1 million to help trade

SARAWAK is pumping in RM1 million (US$319,700) to promote the state to Singapore's local and expatriate market.

  22/10/2010 10:05

The budget would focus on direct promotional efforts aimed at Singapore consumers, which is a key South-east Asia market. This would include advertisement placements in the local media and local promotional brochures to supplement the efforts of outbound agents in Singapore.

These strategies would complement the efforts of a newly formed consortium of 26 outbound travel agents in Singapore, who would work closely with seven inbound tour operators in Singapore to promote the destination through 38 packages created specially for this market. These packages range from full-day tours to Niah Cave to six-day/five-night tours to Kuching and Sibu.

Sarawak's eight-month campaign, which ends in June 2011, is timely as it comes in the wake of improved air connectivity between Singapore and Sarawak over the last two years. Furthermore, Malaysia Airlines will launch new daily flights between Miri and Singapore on October 31. This will be the only direct connection between the two points since AirAsia suspended its services on the Miri-Singapore route on March 1. Direct air links between Miri and Singapore are vital for Sarawak's tourism as Miri is Sarawak's northern gateway.

(Sources: S Puvaneswary, Singapore, TTGAsia)




Vietravel proud to bring Vietnam tourism to the world

With the title of “World’s Leading Group Tour Operator 2017”, Vietravel has become the first Vietnam ...

  11/12/2017 13:00

Vietravel to receive the TTG Travel Awards for the sixth time

In the evening of September 28, 2017, at the Centara Grand Hotel (Bangkok, Thailand), Vietravel Comp ...

  03/10/2017 14:00

Vietravel to support the opening ceremony of walking street of Hue City

Known as the leading travel company in Vietnam, always associated with the development of locality, ...

  30/09/2017 17:00

Vietravel to provide services for World Scholar's Cup 2017

From June 25 to July 1, 2017, the World Scholar's Cup will be held in Hanoi, Vietnam for high school ...

  27/06/2017 08:00

Vietravel to honorably take over the transportation service for the 2017 APEC summit

Based on the direction of Deputy Prime Minister Pham Binh Minh, Chairman of APEC National Committee ...

  03/04/2017 14:00

Vietravel organizes Vietnamese Famtrip for delegations from Iran

Vietravel is honored as an organizational unit and is the main sponsor for Famtrip tourism delegatio ...

  27/05/2016 08:00