Matsumoto wants Singapore MICE
MATSUMOTO Tourism & Convention Association aims to grow MICE arrivals from Singapore, encouraged by the growing Singapore leisure arrivals into Japan in recent years.
Saburo Ako, secretary-general of the association, which acts as the convention and visitor bureau for the city in Nagano Prefecture, said the city received more corporate meetings than incentives from its top overseas markets Taiwan, South Korea and China. A lack of awareness of the destination for incentives was the reason.
He said the city's strong appeal among holidaymakers - it is famed for the Matsumoto Castle, well-preserved heritage and old houses, and the Saito Kinen music festival -indicated its potential to grow incentive arrivals.
The association held its first roadshow for the Singapore travel trade on Tuesday.
(Sources: Karen Yue, Singapore, reporting for TTGmice)
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