Malaysia woos Chinese business tourism market
MALAYSIA Convention & Exhibition Bureau (MyCEB) aims to increase business tourism arrivals from China by five per cent this year, to reach 1.12 million delegates over last year's target of 1.07 million.
The bureau is banking on corporate meetings, incentives and clan conferences from China to further grow its largest market for business tourism arrivals outside of neighbouring ASEAN countries.
MyCEB will thus strengthen its presence at tradeshows such as Incentive Travel & Conventions Meeting in Shanghai and China Incentive, Business Travel & Meetings Exhibition in Beijing; produce information kits for the Chinese market; and hold roadshows in Beijing, Shanghai and Guangzhou.
It will also rely on Tourism Malaysia's presence in China for business tourism promotions and lead generation, said MyCEB general manager sales and marketing Ho Yoke Ping.
Ho believed that Malaysia could be successful in its Chinese ambitions, despite intense regional and international competition, as the two countries enjoy strong trade and bilateral ties. Cultural and language similarities also make it easier for Chinese meeting planners to organise events in Malaysia.
“Malaysia offers excellent value for money, and this is in line with the market trend of wanting higher ROIs,” Ho added.
(Sources: TTGAsia)
Vietravel proud to bring Vietnam tourism to the world
With the title of “World’s Leading Group Tour Operator 2017”, Vietravel has become the first Vietnam ...
Vietravel to receive the TTG Travel Awards for the sixth time
In the evening of September 28, 2017, at the Centara Grand Hotel (Bangkok, Thailand), Vietravel Comp ...
Vietravel to support the opening ceremony of walking street of Hue City
Known as the leading travel company in Vietnam, always associated with the development of locality, ...
Vietravel to provide services for World Scholar's Cup 2017
From June 25 to July 1, 2017, the World Scholar's Cup will be held in Hanoi, Vietnam for high school ...
Vietravel to honorably take over the transportation service for the 2017 APEC summit
Based on the direction of Deputy Prime Minister Pham Binh Minh, Chairman of APEC National Committee ...
Vietravel organizes Vietnamese Famtrip for delegations from Iran
Vietravel is honored as an organizational unit and is the main sponsor for Famtrip tourism delegatio ...
 aims to increase business tourism arrivals from China by five per cent this year, to reach 1.12 million delegates over last year's target of 1.07 million.)
