Malaysia must highlight attributes to attract high-yield market

MALAYSIA must stop promoting the destination as a cheap option and start pitching its unique selling points if it wants to attract high-yield tourists, said the Malaysian Association of Hotel Owners (MAHO).

  04/07/2010 14:47

These proposals were made to the performance management and delivery unit under the prime minister’s department yesterday to support the Malaysian government’s bid to transform the country into a high-income economy.

By 2015, the tourism industry is expected to contribute RM115 billion (US$35 billion) to the country's gross domestic product and create two million job opportunities.

Other proposals included tax breaks and short-term loans for hotels to conduct refurbishments, and the creation of more training centres to provide vocational training for operational staff, said MAHO president Abdul Aziz Abdul Rahman.

The association also proposed that the Malaysia Truly Asia brand be further enhanced.

(Sources: S Puvaneswary, Kuala Lumpur, TTGAsia)

Subject:
Tag:
loading
OTHER NEWS

Vietravel proud to bring Vietnam tourism to the world

With the title of “World’s Leading Group Tour Operator 2017”, Vietravel has become the first Vietnam ...

  11/12/2017 13:00

Vietravel to receive the TTG Travel Awards for the sixth time

In the evening of September 28, 2017, at the Centara Grand Hotel (Bangkok, Thailand), Vietravel Comp ...

  03/10/2017 14:00

Vietravel to support the opening ceremony of walking street of Hue City

Known as the leading travel company in Vietnam, always associated with the development of locality, ...

  30/09/2017 17:00

Vietravel to provide services for World Scholar's Cup 2017

From June 25 to July 1, 2017, the World Scholar's Cup will be held in Hanoi, Vietnam for high school ...

  27/06/2017 08:00

Vietravel to honorably take over the transportation service for the 2017 APEC summit

Based on the direction of Deputy Prime Minister Pham Binh Minh, Chairman of APEC National Committee ...

  03/04/2017 14:00

Vietravel organizes Vietnamese Famtrip for delegations from Iran

Vietravel is honored as an organizational unit and is the main sponsor for Famtrip tourism delegatio ...

  27/05/2016 08:00
pin