Lao Tourism Marketing Board gears up for launch

THE RECENTLY -established Lao Tourism Marketing Board (LTMB) will officially be introduced to tourism stakeholders in early January.

  04/12/2010 17:20

Inaugurated in July, the LTMB was initially known as the Tourism Marketing and Promotion Board, but was renamed last month as the directors felt that "promotion" was naturally a part of marketing.

The LTMB aims to create a partnership between the public and private sectors for marketing Laos.

Lao National Tourism Administration (LNTA) vice chairman Soukaseum Bodhisane, who serves as LTMB president, said: "With private sector participation, the LTMB will complement the marketing activities of the LNTA."

The board is currently looking for a French public relations firm to spearhead a pilot project to promote Laos in the mainstream European media. Selection is slated for December 6.

It also plans to finalise its marketing strategy by March, and is currently developing a logo.

To fund the LTMB, a surcharge of US$1 to US$2 for each visitor will be collected at immigration checkpoints.

(Sources: Bernie Rosenbloom, Vientiane, TTGAsia)



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