Indonesia gets creative to draw tourists

THE MARRIAGE between the creative economy and tourism sectors under Indonesia's newly-established ministry would create synergies that enable the destination to better sell itself.

  28/10/2011 14:35

Speaking at her first media briefing on Wednesday since being appointed Minister of Tourism and Creative Economy, Dr Mari Eka Pangestu said: “The creative industry has big potential to play a nation-branding role, which in turn will develop tourism.”

She referred to the positive effects brought about by homegrown luxury brand Bagteria, used by a world trendsetter like Paris Hilton, and La Glacon, a locally-designed Spring collection chosen by Lady Gaga for her US’ Harper’s Bazaar photo sessions.

“A number of cities in Indonesia, such as Bali, Batam and Solo, have actually used local creative products to boost (tourism).

“Pekalongan and Solo in Central Java are capitals of the batik industry. We can then form a corridor connecting these cities, package them and promote them for tourism,” Dr Mari said.

“The tourism sector is a consumer of various creative products from different industries,” she added, citing souvenirs as an example.

“Similarly in the film industry, being a venue for filmmaking is also part of nation branding,” Dr Mari said, adding that she expected more movies to be shot in Indonesia, following the success of Eat, Pray, Love and The Philosophers.

The Ministry is currently working on a roadmap stretching to 2014, which will include developing creative zones and corridors. It is scheduled to be ready by year-end.

TTG Asia


Vietravel proud to bring Vietnam tourism to the world

With the title of “World’s Leading Group Tour Operator 2017”, Vietravel has become the first Vietnam ...

  11/12/2017 13:00

Vietravel to receive the TTG Travel Awards for the sixth time

In the evening of September 28, 2017, at the Centara Grand Hotel (Bangkok, Thailand), Vietravel Comp ...

  03/10/2017 14:00

Vietravel to support the opening ceremony of walking street of Hue City

Known as the leading travel company in Vietnam, always associated with the development of locality, ...

  30/09/2017 17:00

Vietravel to provide services for World Scholar's Cup 2017

From June 25 to July 1, 2017, the World Scholar's Cup will be held in Hanoi, Vietnam for high school ...

  27/06/2017 08:00

Vietravel to honorably take over the transportation service for the 2017 APEC summit

Based on the direction of Deputy Prime Minister Pham Binh Minh, Chairman of APEC National Committee ...

  03/04/2017 14:00

Vietravel organizes Vietnamese Famtrip for delegations from Iran

Vietravel is honored as an organizational unit and is the main sponsor for Famtrip tourism delegatio ...

  27/05/2016 08:00