Indonesia counters tourism loss with promotions
EAGER to win back visitors after a trouble-fraught November, the Ministry of Culture and Tourism is launching 17 year-end promotion programmes, targeting Singapore, Malaysia and Australia.
Figures showed there were a total of 87 flights cancelled between October 26 and November 30, which translate into a potential loss of 9,918 arrivals.
Speaking at the Ministry of Culture and Tourism Indonesia National Coordination Meeting in Jakarta today, director general of marketing Sapta Nirwandar said: "We have yet to get the report on arrivals, but the closure of the Jogjakarta airport (for more than two weeks) and international airlines' cancellations to Jakarta on November 6 due to the volcanic ash meant loss of arrivals."
Among the planned initiatives are the Bandung Great Sale, a golf tournament in Batam and a Pray for Our Earth meditation in Central Java.
With these measures, the tourism authority is hopeful of meeting its seven-million arrival target for the year. Arrivals to Indonesia for the first 10 months totalled 5,780,571, a 11.8 per cent increase from the same period last year. (Sources: Mimi Hudoyo, Jakarta, TTGAsia)
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