Indian groups bolster Sri Lanka MICE
SRI LANKA'S MICE ambitions are getting a huge boost from Indian corporate groups, who view the country as an ideal incentives destination.
Sri Lanka Convention Bureau senior manager Achini Dandunnage said: "We have many Indian corporate groups now, with 100 to 150 delegates per group. These are multinational companies such as Coca Cola. Group numbers may seem small, but delegates are very good spenders."
Dandunnage credited short frequent flights between India and Sri Lanka and similar food and culture for the healthy arrivals of Indian business travellers.
He also said that the Commonwealth Games in Delhi had caused several international incentive groups to choose Sri Lanka over India.
"These groups chose Sri Lanka over India because of the hotel room rates. India room rates are much higher. In Sri Lanka, a night's stay at a Hilton hotel costs US$120 or so."
(Sources: Karen Yue, Singapore, TTGAsia)
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