Hong Kong Disneyland to sign up more wholesalers
HONG KONG Disneyland Resort, which turned five last Sunday, will strengthen its travel trade distribution by signing up contracted wholesalers in new areas such as secondary cities in China and key cities in India which have direct air access to Hong Kong.
The travel trade accounts for 71 per cent of business, with 40 per cent of the resort’s market mix comprising mainland China, 30 per cent Hong Kong and 30 per cent international (South-east Asia, Australia, India, etc).
In a show of how the resort has become an agent’s best friend – a change from frustrations aired by agents when it first opened - it marked its fifth anniversary last
weekend with just the trade and more than 200 contracted wholesalers turned up.
Aliana Ho, vice prsident sales and distribution marketing, expects more business from them in the year ahead as Hong Kong Disneyland turns on the tap of anniversary promotions. These include a limited edition lithograph only for bookings made by contracted wholesalers, and an extended two-year free admission pass for tour guides, from one year previously.
New attractions being built will also help the park compete with newcomers such as Singapore’s Universal Studios. The park will be 23 per cent bigger when Toy Story Land opens end-2011, followed by Grizzly Gulch and Mystic Point (2014).
Hong Kong Disneyland is also out to increase its pie of the MICE market. Five exclusive offers for MICE groups in 2011.
(Sources: Raini Hamdi, Hong Kong, TTGAsia)
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