Hard Rock Penang guns for more international business
HARD Rock Hotel Penang is looking to grab a greater share of international business.
The hotel, which opened last September, has been a hit with the domestic market and Singaporeans for leisure getaways, family holidays and MICE events but is looking to get more bookings from Europe, Australia and the Middle East. According to a Hard Rock Hotel Penang spokesperson, forward bookings from Europe and Australia for the summer season have been encouraging.
The spokesperson said that direct bookings on the hotel's website brought in a substantial chunk of the business, particularly from the domestic, Singaporean and Australian markets. But the hotel continues to work closely with travel agents, she added.
Hard Rock Hotel Penang's average room rate ranges from RM350 (US$105) to RM 380.
(Sources: Ollie Quiniquini, Singapore, TTGAsia)
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