Google to revolutionise travel search through ITA acquisition

Search engine giant Google last month bought US-based ITA Software, a travel industry software company that specialises in airfare search and pricing systems. It is busy developing a product capable of generating more comprehensive search results for customers looking for flights and hotels.

  24/05/2011 08:55

Based on a video presentation at EyeforTravel's Travel Distribution Summit Asia 2011 in Singapore yesterday, the future of Google’s online search will not just generate links to airlines and travel websites, but show flight details, exact prices and quick links to suppliers. This makes it convenient for consumers to make an informed purchase. 

Google is also banking on the new product to revolutionise hotel search results via its online search engine. Ali Yilmaz, Google's head of travel, APAC, told TTG Asia e-daily on the sidelines of the summit: “Now, in countries where there is a local domain, consumers can see room rates of hotels shown on Google Maps. The future product will be able to generate hotel details drawn from advertisers or travel suppliers.” 

So far, a definite timeline has not been set for product completion and launch, said Yilmaz. 

Yilmaz added that Google’s acquisition of ITA Software would not affect its existing customers, which include travel search providers and websites such as Microsoft's Bing Travel, Orbitz and Kayak.com. 

“Google has guaranteed the US Department of Justice that it will respect the agreements with ITA Software's customers till 2016,” he said

(Source: TTG Asia)

Subject:
Tag:
loading
OTHER NEWS

Vietravel proud to bring Vietnam tourism to the world

With the title of “World’s Leading Group Tour Operator 2017”, Vietravel has become the first Vietnam ...

  11/12/2017 13:00

Vietravel to receive the TTG Travel Awards for the sixth time

In the evening of September 28, 2017, at the Centara Grand Hotel (Bangkok, Thailand), Vietravel Comp ...

  03/10/2017 14:00

Vietravel to support the opening ceremony of walking street of Hue City

Known as the leading travel company in Vietnam, always associated with the development of locality, ...

  30/09/2017 17:00

Vietravel to provide services for World Scholar's Cup 2017

From June 25 to July 1, 2017, the World Scholar's Cup will be held in Hanoi, Vietnam for high school ...

  27/06/2017 08:00

Vietravel to honorably take over the transportation service for the 2017 APEC summit

Based on the direction of Deputy Prime Minister Pham Binh Minh, Chairman of APEC National Committee ...

  03/04/2017 14:00

Vietravel organizes Vietnamese Famtrip for delegations from Iran

Vietravel is honored as an organizational unit and is the main sponsor for Famtrip tourism delegatio ...

  27/05/2016 08:00
pin