Egypt targets Indonesia and the Philippines

EGYPT has identified two new destinations in Asia Indonesia and the Philippines that will help it increase its marketshare of tourists from the region, which currently stands at only 12 per cent of total arrivals.

22/10/2010 10:14

Egyptian Tourist Authority (ETA) marketing consultant and international campaigns director chairman office, Ayten Fouad, said there were plans to start an integrated marketing communications campaign in the two countries, involving print and online media.

An improved version of ETA's website, www.egypt.travel, will be launched at the World Travel Market in London next year. The site will have information in 14 languages and customised content for each of its major markets, said Fouad.

For its three top Asian markets - India, Malaysia and Singapore - Egypt is targeting niche segments such as honeymoon, MICE, diving, spa and wellness.

Outreach efforts to Malaysia and Singapore are currently serviced out of India as there are no Egyptian marketing representatives in these countries.

However, Malaysian Harmony Tours & Travel CEO, Cooper Huang, said a local representative office was needed to provide product updates and marketing support for agents.

From January to September this year, Egypt received 10.56 million foreign tourists.

(Sources: S Puvaneswary, Kuala Lumpur, TTGAsia)

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