Brunei appoints marketing representatives

BRUNEI Tourism will appoint marketing representatives in key markets such as China/ Hong Kong as well as Australia/New Zealand by year-end. Other marketing representatives may be placed in key markets in South-east Asia and Europe next year, but this very much depends on the performance of the two marketing representatives for China/Hong Kong and Australia/New Zealand, said Brunei Tourism director of marketing and promotion Jean Christophe Robles Espinosa.

  08/10/2010 09:03

He added: “Once the marketing representatives are in place, we will have people on the ground and we will discuss and coordinate with these representatives new approaches of marketing the destination.” Brunei Tourism had also recently developed four-day/three-night tours with inbound agents to promote sultanate's the religious aspects and experiences centering on the concept of Malay Islamic monarchy. Brunei and Malaysia will work on joint promotions to promote both destinations to foreign tourists who want to discover more about Malay culture and heritage. These packages will be launched early next year, said Robles.

(Sources: S Puvaneswary, Bandar Seri Begawan , TTG Asia)


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