Malaysia's year of events

TOURISM Malaysia will focus its global marketing efforts on promoting events and festivals taking place in the country this year, with a first-of-its-kind Malaysia International Tourism Exchange (MITE) to be a calendar heavyweight.

  17/01/2012 10:53


Tourism Malaysia acting director general Azizan Noordin said: “We will be concentrating on marketing the year’s events under the umbrella brand of Luxury Malaysia.

Pavilion Kuala Lumpur 2012

“Our strategy will involve participating in international travel trade fairs and seminars, public relations and advertising activities, and organising hosted fam trips for foreign travel consultants and media.”

About 40 per cent of its total marketing budget of RM130 million (US$41.5 million) has been set aside to do this.

Under the initiative, Malaysia will promote events such the Kuala Lumpur International Shoe Festival, the Rainforest World Music Festival in Sarawak and the ASEAN Food Heritage Trail. Key highlights of the year are the 61st PATA Conference from April 20-22 and MITE 2012 from May 31-June 3.

Petronas Twin Towers

To be held at the Malaysia Agro Exposition Park Serdang, MITE 2012 will span five halls: an international hall, a Malaysia hall, an Asian hall, a China hall, a B2C hall and a hall featuring Asian cuisine. Up to 600,000 visitors and 1,500 exhibitors from 25 countries are expected.

Welcome Genting - Malaysia

Norman Kumar, group deputy CEO of the event orgainser, Myevents International, said: “The concept is a tourism exchange, not a fair. It will bring Malaysia to the world, and the world to Malaysia.”

He added: “It is definitely on a bigger scale compared to ATF or ITB Asia, which focuses on bringing overseas traffic to ASEAN and Asia respectively. MITE has a focus on ASEAN, with Asia as a bigger picture, and the globe as the overall picture.”

In 2012, Malaysia is targeting 24.5 million overseas arrivals and RM58 billion in tourism receipts.

Source: TTG Asia


Vietravel proud to bring Vietnam tourism to the world

With the title of “World’s Leading Group Tour Operator 2017”, Vietravel has become the first Vietnam ...

  11/12/2017 13:00

Vietravel to receive the TTG Travel Awards for the sixth time

In the evening of September 28, 2017, at the Centara Grand Hotel (Bangkok, Thailand), Vietravel Comp ...

  03/10/2017 14:00

Vietravel to support the opening ceremony of walking street of Hue City

Known as the leading travel company in Vietnam, always associated with the development of locality, ...

  30/09/2017 17:00

Vietravel to provide services for World Scholar's Cup 2017

From June 25 to July 1, 2017, the World Scholar's Cup will be held in Hanoi, Vietnam for high school ...

  27/06/2017 08:00

Vietravel to honorably take over the transportation service for the 2017 APEC summit

Based on the direction of Deputy Prime Minister Pham Binh Minh, Chairman of APEC National Committee ...

  03/04/2017 14:00

Vietravel organizes Vietnamese Famtrip for delegations from Iran

Vietravel is honored as an organizational unit and is the main sponsor for Famtrip tourism delegatio ...

  27/05/2016 08:00